Tribhuwan Singh Rajpurohit1*, Ishaq Mohammed Khan2, Jitendra Kumar3
and Sita Ram Bijarnia4
1Department of Agricultural Extension Education, CCSHAU, Hisar, Haryana
2Department of Extension Education. SKNAU, Jobner, Rajasthan
3Department of Agricultural Extension Education, MPUAT, Udaipur.
4Department of Agricultural Extension and Communication, SKRAU Bikaner
Email: Trisingh27@gmail.com
Received-02.08.2023, Revised-13.08.2023, Accepted-25.08.2023
Abstract: The study focuses on the growing role of Smartphone’s in the agriculture sector in India. It emphasizes that Smartphone’s have become crucial for farmers in accessing information related to various aspects of agriculture. The government has initiated multiple efforts to disseminate this information through different media, including radio, television, and mobile apps. This study was conducted in Jaipur district, Rajasthan, with two blocks, Govindgarh and Bassi, selected as they represented the highest and lowest produce arrivals in the market. From these blocks, four villages each were randomly chosen, totaling eight villages for the study. In these villages, 10 farmers from each were selected randomly, resulting in a sample of 80 farmers. Key Findings were most smartphone-using farmers (58.75%) have low utilization of agricultural information-seeking smartphone applications, while 40.00% have medium use, and only 1.25% have high use. Farmers in Govindgarh primarily obtain information by calling other farmers or relatives, while in Bassi, they rely more on contacting retailers. Overall, farmers gain the most information by calling other farmers or relatives, followed closely by contacting retailers.
Keywords: Agriculture, Smartphone Applications, Utilization pattern, Information access, Farmers
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